Marketing ka Maqsad: Karobar Mein Izafi Farq Banane ka Asal Tareeqa

Marketing aik aham amal hai jo har qisam ke karobar ya idaray ke liye bunyadi hai. Yeh ek tareeqa hai jis se kisi cheez ko bechnay ya faraham karne ki koshish ki jati hai. Lekin, marketing ka maqsad sirf bechna nahi hota.

Marketing ka Maqsad

Iska maqsad bohot zyada gehra hota hai. Is article mein hum dekhen ge ke marketing ka maqsad kya hai aur kis tarah se yeh hamare karobar ke liye ahem hai.

Marketing ka Maqsad:

1. Mehsul ya Khidmat ko Pohanchana: Marketing ka sab se bada maqsad yeh hota hai ke kisi mehsul ya khidmat ko logo tak pohanchana. Agar aap ka mehsul ya khidmat logo tak nahi pohanchega to log uske bare mein nahi janenge aur aap ka karobar nakaam ho sakta hai.

2. 
   

• Mehsul ya Khidmat ki Afadiyat Dikhanay ka Zariya:

1. Marketing ke zariye, aap apne mehsul ya khidmat ki afadiyat logo tak pohancha sakte hain. Achi marketing se, aap apne mehsul ya khidmat ki behtariyon ko logo tak sahi tareeqe se pohancha sakte hain.

2. 
   

• Mehsul ya Khidmat ki Pechan Banana:

1. Marketing, aapke mehsul ya khidmat ko ek alag pehchan aur shanakht dene mein madadgar hoti hai. Aap apne karobar ko logo ke samne ek alag pichhar bana sakte hain jo aapki marketing ke zariye mukhtalif hoti hai.

2. 
   

• Bikri Mein Izafa:

1. Marketing ka ek aur maqsad bikri mein izafa karna hai. Jab log aapke mehsul ya khidmat ke bare mein zyada janenge aur uski afadiyat samjhenge, to wo usay khareedne ke liye zyada dilchaspi dikhayenge.

Marketing Kya Hai?

• Marketing ke Tareeqay:

Marketing ke liye mukhtalif tareeqay istemal kiye jate hain. Kuch aham marketing ke tareeqay niche diye gaye hain:

Tareeqa	Tafseelat
Digital Marketing	Online platforms jese ke social media aur websites ke zariye mehsul ya khidmat ko promote karna.
Traditional Marketing	TV, radio, newspapers, aur magazines ke zariye mehsul ya khidmat ki tashheer karna.
Word of Mouth	Mundarja zail ek zariya hai jahan log aapas mein mehsul ya khidmat ke bare mein baat karte hain aur isay promote karte hain.
Events	Karobar ke liye mukhtalif events ya campaigns ka aayojan karna taake log aapke mehsul ya khidmat ke bare mein zyada jaan sakein.

Nateeja:

Marketing ka maqsad kya hai? Iska jawab yeh hai ke marketing ka maqsad sirf bechna nahi hota. Balke iska maqsad mehsul ya khidmat ko pohanchana, uski afadiyat dikhana, usay pehchan banana aur bikri mein izafa karna hota hai.

Achi marketing ke zariye, aap apne karobar ko nayi unchaaiyon tak pohancha sakte hain aur apne competitors se aage nikal sakte hain. Is liye, har shakhs ko marketing ka ahemiyat samajhni chahiye aur isay apne karobar mein sahi tareeqe se istemal karna chahiye.